Business Challenge

Our client a search engine marketing agency located in Los Angeles, CA, wanted to improve their marketing team’s ability to present technical information to clients in a comprehensive, clear, and concise way. It was also important to facilitate more productive and time-conscious meetings. Meetings are facilitated both face to face as well as virtually.

TrainSmart Solution

The challenge to this training was to condense TrainSmart’s two-day presentation skills training los angeles and two-day meeting facilitation training classes to a one-day workshop split into half-day sessions. It was critical to determine the priority goals and develop a creative way to ensure that practice was included to increase skills.

After several phone discussions and a better understanding of client needs, the following solutions were implemented:

1. Effective Presentation Skills were taught in a series of half-day segments. Topics included:

a. Identify a clear goal and purpose statement for the presentation
b. Create an attention-grabbing opening
c. Engage participants through questioning techniques
d. Use effective and energetic verbal, vocal, and visual skills
e. Create visuals that clarify and complement the content
f. Practice is a key element to improve presentation and communication skills. Participants were asked to select 10 minutes of a typical presentation that they would provide to a client and enhance it with the skills learned in the first half-day session. Participants and the Instructor provided feedback and coaching.

2. Meeting Facilitation was the second goal.

We developed a meeting facilitation workshop as a continuation of the presentation skills training. This was also taught in half-day segments. A large focus of meetings is the need to be able to facilitate conversations virtually.

This workshop began with participants in one room and the facilitator in a different room so that we could demonstrate the skills that enhance a virtual environment. Practice sessions were conducted with people in multiple locations to simulate a realistic client environment