It is a paradox. Today’s PR professionals have more outlets than ever to share company news and changes — social media, blogs, websites, and emails. That should be a good thing, but it is also turning out to be one of the biggest challenges that PR professionals face.
Each of these communication channels requires a slightly different writing style and voice. Professional messages must now compete with the social sharing of videos and stories. The chatter is deafening. With so much competition for consumers’ mindshare, the only way a message can breakthrough is if it evokes a strong emotional response.
The Problem
Organizations and products are not interesting on their own. The interest comes as part of a broader story or pervasive need or message.
The method consumers use to obtain information has changed. Instead of waiting for a newspaper or television report, consumers search out information using keywords.
Traditional media is cutting staff, resulting in fewer trusted news sources,which has resulted in more competition to get a message heard.
Our Solution
Examine the power of storytelling for getting readers to care about your message
Review the basics – grammar is still king and elements of professional style are expected
Practice storytelling to strengthen marketing messages
Course Outline
Pre-work: Each participant submits three samples of writing to be reviewed by facilitator
Introductions and Storytelling Icebreaker
Define Storytelling: Introduce the six key elements needed to construct an effective story, three basic plots (challenge plot, connection plot, and creativity plot)
Four Most Common Grammatical Errors and How To Avoid Them
Creating a Professional Style and Tone
Creating the Story
Target Audience
Anyone who is responsible for creating messages to enrich the public’s impression of an organization, its services, and/or products.
Delivery Options
Creating Winning Business Writing through Storytelling is available in the following formats: Multi-Day Face-to-Face Training Workshop, Multi-Session Webinar
TrainSmart is a certified Woman-Owned Business Enterprise (2000) and a Woman Small Business (2015).
We have approximately 300 facilitators, professional development trainers, instructional designers, and content developers strategically located in the United States and around the world.
On-Site Pricing Options
Number of Participants
Half-Day
Training
Full-Day
Training
One-and-Half
Day Training
Two-Day
Training
Virtual Classroom
Training
Up to 6 Participants
$2800
$3800
$7000
$7900
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Up to 12 Participants
$3200
$4200
$7500
$8400
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Up to 18 Participants
$3600
$4400
$8000
$8900
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Up to 24 Participants
$4000
$5000
$8500
$9400
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Up to 30 Participants
$4400
$5400
$9500
$10400
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Up to 36 Participants
$4800
$5800
$10000
$10900
Call For Pricing
Over 36+ Participants
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Need On-Site Training?
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Customized Training Makes TrainSMART The Perfect Fit
Our course catalog offers you an easy way to link your organization's needs and goals to TrainSMART performance solutions workshops. All of our workshops are tailored, flexible, interactive, and engaging.
We use the outlines in this catalog as a starting point to identify the topics and delivery methods that will create the most successful outcomes. Our delivery methods for these workshops include instructor-led classrooms, ILT webinars, virtual learning, eLearning, and structured on-the-job training.